Over the last year and a half, I’ve been spending a lot of time working with brand influencers, learning about marketing, and about how to build a brand. How to tell a story with your brand to engage your audience, and to create a personal and real relationship with your ideal clients. I’ve learned about using social media as a marketing platform, about email marketing (and how it’s NOT dead), about traditional methods: what works and what doesn’t.

Photo by Emily Grace Photography

Trust me: I’ve learned a lot. And implemented a lot of those practices.
But just not in my own business.

I’ve been doing the very thing that I’ve warned other business and brand owners NOT to do.

I share on social media very inconsistently.

I don’t have a cohesive brand (I’m talking colours, fonts, style, etc.), and I do not make good use of my email list.

I’ve had a branding shoot and didn’t have a shot list.

In posting on social media, I have not kept up with the trends like using stories consistently or making reels. In fact, I don’t even have a posting calendar made up.

And if you’ve followed me for a while, you know that I don’t have fresh blog content coming out frequently.

But you know, I recently read a quote, and it’s stuck with me, and not just with my business, but also in my personal life. The quote was “if it’s worth doing, it’s worth doing poorly”. Let me say that again:

If it’s worth doing, it’s worth doing poorly.

If you’re like me, I’m sure you’ve heard “if it’s worth doing, it’s worth doing well”, and that is probably true. But for those of us with perfectionist tendencies, or those who struggle with following through with goals and projects, this statement can be daunting. Yes, of course if it’s worth doing, it’s worth doing well! Would my business be growing quicker if I implemented all of the marketing strategies that I know would work, and did them consistently? Absolutely! Consistency is key! I absolutely know that if I am consistent in creating content, scheduling it out, planning ahead, and trying new trends like reels (is that even considered new anymore?), my online audience will grow. And likely, with that growth, I’ll meet my ideal clients, and therefore grow my business.

Photo by Emily Grace Photography

However, I also believe that posting inconsistently is better than not having a social media presence at all. That sending out an email once a quarter (or year, even) is better than not contacting my email list ever because I know that I can’t create a newsletter to send every month. Or, for a personal example, washing my dishes once a day is better than not washing them for 3 days, even if I know that it’ll be less work if I just wash them after every meal.

Sometimes, I think, it’s a good thing to keep in mind that if it is worth doing, it’s worth doing poorly. It doesn’t need to be perfect, it does not need to check all the boxes, and you do not need to have all your ducks in a row before starting. I say, go ahead and share that blog post! Post that photo! Spontaneously email your people! Plan that event with short notice!

Speaking from experience, I’ll bet that once you just do it, even if it isn’t your best, you’ll end doing it more frequently, with more consistency, and end up getting exactly what you were wanting to achieve originally!

What do you think? Does this quote inspire you to Do The Thing that you have been putting off? Or does it actually uninspire you to push yourself? Leave your thoughts in the comments – I’d love to know what you think!


  1. I love this quote. In fact I do a lot of things poorly just to spite my ‘writer’s block’. And oftentimes I find that it’s much better than not doing anything at all. Great post. Thanks for sharing!


  2. I agree! “Progress over perfection!” is another one that I like, because, ultimately, we’re all human, and sometimes other priorities need to come first, especially over reels or stories. Like… oh, I don’t know, having a BABY! (Just sayin’!) People want to connect with each other, and they’ll remember the way they felt during their shoot, how at ease, and comfortable with the person behind the lens. You do that wonderfully, and it’s why once your brand reels in a new client, they’ll keep coming back year over year thereafter. That’s a part of your “special sauce”!


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