Branding Photography: What is it?

What is branding photography?

This question is asked a lot, and it’s a great question! Essentially, branding photography is exactly what it sounds like: it’s photographing a brand. As many business owners, influencers, and entrepreneurs will tell you, your brand is what will set you apart from your competition. It is your identity as a business/person.

So, branding photography is capturing the identity of the subject.

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Branding photography is more than product images. It includes photographs of workers, the process of creating the brand, interactions with customers, the behind-the-scenes, product imagery, the workspace, detail shots, and so much more. Having a wide array of images helps in more than just on a restaurant menu, too! It can enhance your online presence by showcasing what you do and why you do it in a professional and appealing manner. It’s been suggested that the average adult in 2020 now has the attention span of 8 seconds. That gives you 8 seconds (or less) to convey your brand, and what better way to do that than through imagery?

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Think that this may be your next step in your marketing strategy? Give me a shout. I’d love to discuss what your needs are, and to work with you to create the brand awareness you want!

— Amy Holloway