Of course, the first thought is to use your photos on social media, a headshot to update your LinkedIn profile, and maybe a team photo for the wall in the office. But there are many other uses for your most recent branding shots!

3 Unique Ways to Use Your Branding Photos

1. Print Your Faves!

Have some wall space? Get a few of your favourite shots from your latest session, frame them (or don’t!) and hang them on your wall! Clients and customers love to see your business, and by sharing your own images on your wall, you’re saying loud and proud what you are and what you’re about!

Imagine with me for a moment, if you will. You’re getting some new photos for your independently owned coffee shop. You sell coffee beans, hot drinks, and are all about your local community. During your branding shoot, your wonderful photographer snaps some extra shots, including close ups of the coffee beans, your coffee maker dripping a steaming hot drink into a fabulous mug, and managed to get a photo of a couple of people in the community holding to-go mugs on a bench. You get your gallery and they are AWESOME! You snag the black and white copies, blow them up and have them printed professionally (this photographer recommends that!) as a poster size. You then hang them up on the shiplapped wall that is above the coffee bar for everyone to see and admire. It’s art, it screams your brand, and the community can engage and appreciate it!

2. Use Your Images on Promotional and Small Purchase Items

Do you offer gift cards? What about puzzles of that artwork you just created? Temporary tattoos, postcards, stickers! The possibilities are endless! Thinking outside the box on how you can use your latest images from your branding session can open a whole new world of opportunity. Is there a parade that’s happening in your area? Or what about a booth at the latest market or trade fair? Being able to sell (or give away) something small that shouts your brand, something that the recipient is going to keep, is a game changer in the marketing world.

3. Send Them to Your Graphic Designer

This idea works well with idea #2. Let’s consider a stone mason, for example. Instead of using a free (and overused) graphic of brickwork, or a cartoon of a little builder holding some bricks, this stone mason could send in a recent headshot or detail shots that their photographer took in to a graphic designer. That designer can work with that image, creating personalized and unique graphics that are 100% for that business owner! Way to stand out in a crowd! From there, those graphics could be used as a little signature on posts online, website icons (you know, those cute little icons in the search bar beside the website domain?), email signatures, and more!

This is by NO MEANS an exhaustive list! Using a fresh headshot to use in your email signature? Perfect! Have a trade show coming up and you want to really showcase your business with updated and fresh rack cards, banners, brochures and a digital presentation? Of course! Year end reports coming due, and you want to show all your donors what their money has helped accomplish (and to encourage them to keep giving)? Book that photographer!

What do you think? Do you have any great ideas how you could use your updated branding photos? Let me know in the comment section below!

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